The change game bbc

The tension arrives when the delicate balance between business and values appears to fall out of sync. Consistent hints of commercialisation during the club's last Bundesliga campaign in forced a reaction by the fans who feared the club had lost its identity. The introduction of significant business seating in the new main stand, along with corporate boxes of which one had been rented to a local strip club, laid the foundations for unrest.

An LED screen allowing supporters to pay to share their messages tipped the scales. A letter titled 'enough is enough' was drafted by fans to the club. The Totenkopf symbol, once a light-hearted representation of the club's stand against the rich and later bought by the club for its merchandising potential, was turned red in protest. They are always negotiating how we can make enough money without sacrificing too many of our values. The club is constantly trying to find the right way and there's always lively discussions going on.

As St Pauli's board wrestles with ensuring competitive football within the club's self-imposed social responsibilities, the fanbase continues to pursue social causes ranging from the support of the city's vulnerable squatter and refugee groups to initiatives supplying clean drinking water worldwide. Doing things the St Pauli way - the odd Bundesliga season aside - may mean slow progress on the pitch.

Yet, while the football might not be special, being part of the action at the Millerntor will always feel so. That's what makes it appealing to a lot of people. To see how people identify with this club and the values shared by fan clubs all over the world, there's something fascinating about that.

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The latest rumours and stories from around the world of football. Analysis and opinion from our chief football writer. How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. St Pauli have spent one of the past 18 seasons in Germany's top flight - but still attract a global fanbase Money talks in football.

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